daniel j barker
professional qualifications
  • Member of the Institute of Direct Marketing.
  • Google Advertising Professional - Google certified, scoring 88% on the latest exam.
  • Certificate in Digital Marketing - earning highest grade among 20+ professional marketers.
  • First Class Honours Degree - Software Engineering focusing on the web.
  • Also studied: Data for Marketing, IT & the Law, Journalism, Photography, Creative Writing.
web management experience
  • Web analytics (coremetrics, google analytics, hbx, omniture)
  • Copywriting & content creation
  • Content management systems
  • Web design
  • Web development
  • E-commerce
  • Site structuring & information architecture
  • Usability
online marketing experience
  • Affiliate marketing
  • Aggregators & price comparison
  • Customer acquisition & retention online
  • Email marketing (creative, broadcast, reporting)
  • Planning & execution to achieve ROI online
  • Search engine marketing (seo & pay-per-click)
  • Visitor conversion
business experience
  • Freelance, agency & client-side work
  • Business requirements analysis & specification
  • Budget management including P&L
  • Business process outsourcing
  • Coaching, mentoring & teaching
  • International experience - both working on global projects & working abroad
  • Project management for the web
  • People management
  • Relationship management - with suppliers, partners, clients and agencies
  • Web strategy
get in touch: dan on linkedin | | | dan on twitter